Päivi Laakso-Kuivalainen

Chief Marketing Officer, Immersal

Päivi is a marketing professional, who held different product management and marketing positions at Nokia and Airbus before joining Immersal. As the CMO of Immersal she is eager to see metaverse and AR/VR topics advancing from pilots to real business. She is keen to see different use cases for Immersal’s visual positioning technology and is eager to show the value of technology. In previous companies Nokia and Airbus she gained experience in b2b and b2g marketing and at Immersal her experience with telcos is a benefit as at Immersal telcos are seen as crucial players to open the metaverse markets. She has a Master’s degree in Industrial Engineering and in Business Administration. She is based in Helsinki, Finland and is happy to have a chat in all six languages she speaks.


Main Stage:

Day 1 (August 30), 1:55 PM-2:20 PM (Panel)

Augmented Reality in Stadiums Powered by Visual Positioning Systems and Spatial Computing

Join us for an enlightening presentation on the revolutionary potential of augmented reality (AR) in stadium environments. Discover how the integration of Visual Positioning Systems (VPS) and spatial computing can elevate fan engagement to new heights, with immersive gaming experiences that blur the boundaries between the virtual and physical worlds. Furthermore, explore the diverse applications of AR in the B2B sector, such as property development, where VPS and spatial computing offer unprecedented opportunities for interactive visualization and design collaboration.