Alexander Smith

Software Engineer, Meta

Alex is a software engineer specializing in AR advertisements at Meta. For the past six years, Alex has worked to to give people the power to build community and bring the world closer together. The products he builds empower more than 3 billion people around the world to share ideas, offer support and make a difference. Before working in the AR space, Alex worked to reduce harm in our content moderation space, building software to protect Meta’s users. Before joining Meta, Alex worked as a software engineer at IBM’s cloud services division.


Sub Stage 2:

Day 1 (August 30), 3:35 PM-4:00 PM

Metaverse Creative Marketing: The Non-Conventional Way of Marketing in Web 3.0

The marketing landscape is changing, with the ever more immersive approach to viewing digital content moving towards Web 3.0. In Web 3.0, we can see content in 2d and a more immersive way in 3D.With the new wave of technology, such as Augmented Reality, brands can create a next-level campaign that captivates audiences and acts as a solution to bridge between offline and online.
In this session, Michael will explain his approach to creating this new wave of marketing in Web 3.0 and dive deep on what’s the current diverse approach for Digital campaigns, Offline Events, and AR Ads! Finally, he will explain some case studies on how these campaigns look in the wild.