Michael Andrian is a creative technologist focusing on interactive design and computer-generated simulation and the founder of madebyhumans and co-founder of Aiconic. Madebyhumans is an Award Winning Agency and an official partner to Meta, Tiktok, and Snapchat. Our goals in madebyhumans is to research new ways to do marketing in the metaverse. Aiconic is a company that creates virtual being such as digital human (@anarasalma).
Over the years, Michael has managed and produced augmented reality and new creative technology experiences for clients such as Meta, Snapchat, Unilever, Mondelez, Loreal, and Starhub to name a few. He has been a speaker for the G20 and an educator for Meta.
Sub Stage 2：
Day 1 (August 30), 3:35 PM-4:00 PM
Metaverse Creative Marketing: The Non Conventional Way of Marketing in Web 3.0
The marketing landscape is changing, with the ever more immersive approach to viewing digital content moving towards Web 3.0. In Web 3.0, we can see content in 2d and a more immersive way in 3D.
With the new wave of technology, such as Augmented Reality, brands can create a next-level campaign that captivates audiences and acts as a solution to bridge between offline and online.
In this session, Michael will explain his approach to creating this new wave of marketing in Web 3.0 and dive deep on what’s the current diverse approach for Digital campaigns, Offline Events, and AR Ads! Finally, he will explain some case studies on how these campaigns look in the wild.