Donavan Ratnasingam

Account & Web3 Director, CONTEN.T

Donavan is an expert in immersive experiences and crypto related technology with 6 years of experience in the crypto space as an investor and consumer of blockchain technology (DeFi, ICO, smart contract implementation), 5 years of experience creating immersive campaigns for brands as an Account Director for CONTEN.T, working with Chanel, Calvin Klein, Omega, Coach, Adidas, Timberland, and Shiseido just to name a few.

He also has 2 years of experience in the NFT space as a collector, consultant and builder and the Co-Founder of B3 which is a curated NFT marketplace tailored for brands to launch utility based NFT collections. Combining his experience with blockchain and brands, he is deeply involved in bridging the gap for brands to transition into web3 as well as create value driven metaverse/NFT campaigns that implements an immersive touch.


Sub Stage 2:

Day 1 (August 30), 4:05 PM-4:30 PM

The Future of Brand Engagement with AR, Gamification & Tokenisation

We delve into how AR and Gamification tech redefines customer interaction and the role of Tokenisation in converging desirable incentives with brand loyalty. We take a dive into how engagement has evolved with the era of immersive experiences and how our digital identity is a major market share for brands to tap into via new solutions like digital wearables and token gated experience. Finally we explore some case studies on building the right strategy by utilising these next-gen tech and what are some of the exciting innovation within the field.