Jason Yim

Founder & CEO, Trigger XR

Jason Yim is the founder & CEO of Trigger XR, the world’s most experienced XR developer and creative agency. For over 14 years, he's been strategizing, building, and running XR solutions for the world’s top brands, helping them to launch cutting-edge AR, VR, and immersive experiences while leading them into the metaverse. Jason has been an innovator in mixed reality and has led the company through 300,000+ hours of XR development, notably as a launch partner for Niantic's Lightship program and Qualcomm Snapdragon spaces for HMD, the augmented reality content partner for the Global XR Content Telco Alliance and as a preferred partner for Meta (Facebook/Instagram), Snapchat, 8th Wall, and Verizon's 5G Innovation team.

Jason’s recent high-profile work demonstrates the wide spectrum of use cases for mixed reality including entertainment marketing (Jurassic World, Spider-Man and Star Wars franchises), fan engagement (NBA, NHL, The PGA Tour), XR retail (LEGO, Nike, Starbucks, Walmart), and enterprise & 5G solutions (AT&T, Honda, Verizon).

Jason is a world-recognized mixed reality speaker with talks at major technology and industry conferences including AWS Re:invent, Ad Week, CES, SXSW, Unity's Unite, TEDx, and Augmented World Expo. He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, Sirius Business Radio, among others. And he serves on the Interactive Advertising Bureau (IAB) AR/Metaverse Board.

Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality.”


Main Stage:

Day 1 (August 30), 2:55 PM-3:20 PM

Retail, Advertising & E-Commerce