Ida Kymmer

Director of Global Affairs, Journee

Ida Kymmerhas an MA in Peace and Conflict Studies. She has lived in eight countries and speaks five languages. Her experience from creative technologies is extensive: she worked together with Dexter Studios in South Korea to develop the 3D interior screens for SLS Hotel & Casino Las Vegas, and she has worked with 3D musicals and early VR applications of architectural renderings.

In June 2021, Ida joined Journee. Her work in the metaverse and web3 field is centred around the question “What’s next?”. She works with the bricks and mortar as well as the design aspects of the metaverse, giving her a deep, vertical and horizontal understanding of the current developments. Together with the best partners in the web3 space, she is driving the cloud rendered Journee solution forward to keep developing the most immersive, seamless, and accessible solution, integrated with interoperability of assets and user ownership.

Ida is a frequent keynote speaker, panellist and moderator and has been speaking at events such as the World Economic Forum, SXSW, Deloitte Innovation Day, Split X Summit, House of Beautiful Business, yWhales podcast, TechBBQ, Opera Beyond, Gather, Future Blockchain Summit, Fashion Forward, X-Verse, and many more.


Sub Stage 2:

Day 2 (August 31), 11:30 AM-11:55 PM

I-commerce and the Future of Retail

The evolution of the immersive web gives brands a whole new avenue to interact with their customers.There are no longer any creative limitations - and brands can reinvent what defines a product, how loyalty is built, and how sales happen.

Branded virtual experiences are leading the evolution of i-commerce and are already proving cost reductions and strong ROIs such as a 50% higher conversion rate.

In this talk, Ida will guide you through the social, technological, and business aspects of branded i-commerce experiences, and the effect and potential it has on retail, both online and offline. She will also share some insights from Journee’s collaborations with brands such as BMW, H&M,and Clinique.